Start with strategy. Marketing adds value when tactics support the company’s vision and mission. If the organization doesn’t have a clear business strategy and a marketing strategy that aligns with that overall plan, or if each tactic is not aligned…
Marketing ROI: How to Add Value
![Marketing ROI: How to Add Value Marketing ROI: How to Add Value](http://blogs.butler.edu/consulting/files/2018/07/roi-650x300.jpg)