by Marissa Glantz

Interning at the JCC was a good way to dip my foot in the water in regards to the professional world and the internship world. I gained a lot of valuable hands-on experience in the marketing department. As the marketing intern I got the opportunity to work on a variety of projects. One thing I learned throughout my time here is the value of teamwork in a workplace. Having coworkers who I could collaborate with and rely on was extremely beneficial in my learning process. When given projects by my supervisor, there were some times where I had little questions or needed guidance in finding particular files and my colleagues were always happy to assist me. Another thing I learned was the business side behind social media ads. I obviously knew that my Facebook and Instagram had ads that were targeted directly towards me, but I got to be on the other side of that process and create ads and target them towards a particular public. This was really cool to see all of the features, options and statistics that go behind ad tailoring. It definitely assured my interest in the creative advertising field.

Throughout the second half of the semester I worked a lot on the Ann Katz Festival of Books and Arts marketing. The social media posts I did for the JCC gained a lot of publicity for the festival that showed through the number of tickets purchased. . I enjoyed getting Facebook users to interact through the various postings. It was fun to do something I normally do (post on social media) but from a business marketing side. Overall, thanks to this internship, I feel like I will be more comfortable and confident as I move forward in my career.