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Dive into our latest featured story from the Lacy School of Business.
From Texas to Butler: Jayden Norris’ Journey to Purpose-Driven Business
When Jayden Norris talks about his future, he doesn’t start with football.
He doesn’t talk about sacks, game days, or the discipline required to play Division I athletics.
Instead, he talks about holding his grandmother’s hand.
Growing up in Flower Mound, Texas, business was woven into everyday life. His father built a career in sales. His mother worked in sales strategy. As a kid, Jayden wasn’t just setting up lemonade stands or organizing garage sales because they were fun. He genuinely enjoyed creating something, talking with people, and finding ways to make it successful.
Sales wasn’t just something his family did. It became part of who he was.
