Research that moves business forward.
At the Lacy School of Business, our faculty contribute to global business knowledge through impactful, practical, and innovative research.
FEATURED RESEARCH: A Neurodiversity Perspective on Fostering Marketplace Inclusion by Bridging Ability Mismatches
By: Author: Meredith Rhoads
Published in: Journal of Public Policy & Marketing (February 2025)
What this research explores
Some people think and interact differently — this includes people with ADHD, autism, dyslexia, and other neurodivergent traits. These differences can make everyday interactions, like customer service or workplace collaboration, harder to understand for both sides. This “double empathy problem” happens because both people struggle to fully get each other’s perspective.
Why it matters
If organizations don’t recognize these differences, policies meant to help (like accommodations) don’t always work, and neurodivergent people often have to adapt on their own. Seeing neurodiversity as a natural difference, not a problem, helps everyone work together better.
Key Insight
Making it normal to talk about differences, being clear in interactions, and including neurodivergent people in teams can turn these challenges into strengths—helping people feel valued and improving experiences for both employees and customers.
Research Library
Discover the latest research from our faculty. Click a publication title to dive into the full study.
Going Beyond Business as Usual
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Exploring Microsoft 365: Excel 2025
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A Neurodiversity Perspective on Fostering Marketplace Inclusion by Bridging Ability Mismatches
Author: Meredith Rhoads
Published in: Journal of Public Policy & Marketing
Date: February 2025
Authors: Mauricio Melgarejo & Sheryl-Ann Stephen
Published in: Journal of Applied Business and Economics
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The Role of Women’s Empowerment on Environmental Sustainability: A Cross-Country Analysis
Author: Ronia Awash
Published in: Journal of Strategic Innovation and Sustainability
Date: January 2025
Innovative Yet Costly: The Dual Role of Bricolage in New Venture Internationalization
Authors: Stephanie Fernhaber
Published in: Journal of Business Venturing Insights
Date: November 2024
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Published in: Journal of Consumer Policy
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Developing a Measure of Financial Privacy: A Pilot Study of U.S. College Students
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Published in: International Journal of Financial Studies
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Psychometric Properties of Survey Translations: A Simulation Study
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Published in: Translation, Cognition & Behavior
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The Manufacturing Renaissance
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A Research Framework for Information Quality in Generative AI
Author: Hongjiang Xu
Published in: American Journal of Information Technology
Date: August 2024
Asymmetric Shock and the Role of Exchange Rate in Emerging Markets: Evidence from India
Authors: Kuhelika De
Published in: Open Economies Review
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Business Cycles and Healthcare Employment
Author: Kuhelika De
Published in: Health Economies
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Author: Larry Lad
Published in: International Journal of Food Studies
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An Update on Sector Rotation in the “Sell in May and Go Away” Strategy
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Authors: Meredith Rhoads
Published in: Journal of Consumer Affairs
Date: December 2024