{"id":589,"date":"2026-01-13T06:02:00","date_gmt":"2026-01-13T06:02:00","guid":{"rendered":"https:\/\/blogs.butler.edu\/lacybusiness\/?p=589"},"modified":"2026-01-09T16:49:08","modified_gmt":"2026-01-09T16:49:08","slug":"the-power-of-lets-go-jenna-burds-path-to-launching-yalla-solutions","status":"publish","type":"post","link":"https:\/\/blogs.butler.edu\/lacybusiness\/2026\/01\/13\/the-power-of-lets-go-jenna-burds-path-to-launching-yalla-solutions\/","title":{"rendered":"The Power of \u201cLet\u2019s Go\u201d: Jenna Burd\u2019s Path to Launching Yalla Solutions"},"content":{"rendered":"\n

Jenna Burd<\/a> didn\u2019t just grow up around business \u2013 she lived it.<\/p>\n\n\n\n

From her earliest memories, she watched her mother build an advertising agency from scratch while caring for her as a newborn. \u201cI grew up absorbing everything my mom was doing \u2013 her drive, creativity, and resilience,\u201d Jenna recalled. \u201cThat entrepreneurial spirit stuck with me.\u201d<\/p>\n\n\n\n

By the time she was 10, her father had started his own business as well. Watching both parents juggle professional ambition and family life gave Jenna a vision of the kind of future she wanted: one where she could chase her passions, build her own path, and still maintain balance and flexibility. \u201cThey told me entrepreneurship was an option,\u201d she said. \u201cIt\u2019s not something only certain people can do. Why not me?\u201d<\/p>\n\n\n\n

That early exposure wasn\u2019t just inspiration \u2013 it became action. At the Lacy School of Business, Jenna immersed herself in academics, internships, and personal ventures, learning to navigate the delicate balance of risk, responsibility, and opportunity. \u201cI wanted to dive all in, commit fully, and see what would happen,\u201d the senior marketing and entrepreneurship major said. \u201cThis was the easiest time in my life to take risks.\u201d<\/p>\n\n\n\n

A turning point came through LSB\u2019s Real Business Experience<\/a> (RBE) program. As VP of Sales and CEO for the Men of Butler calendar \u2013 a student-led project that featured campus personalities in a playful, novelty way \u2013 Jenna discovered the art of leadership. \u201cAt first, I wanted to do everything myself,\u201d she laughed. \u201cBut I quickly learned how to delegate while staying strategic. That experience taught me how to empower others while keeping the vision on track. It prepared me to lead teams for my own business.\u201d<\/p>\n\n\n\n

Fueled by that hands-on experience and her entrepreneurial roots, Jenna launched Yalla Solutions LLC,<\/a> a digital-first fractional CMO agency. The name was inspired by a backpacking trip through Morocco, where she kept hearing the word Yalla, meaning \u201clet\u2019s go,\u201d echoing across markets, desert trails, and caf\u00e9s. \u201cI loved that spirit of action and momentum,\u201d she said. \u201cI wanted to take that energy home and help businesses move forward.\u201d<\/p>\n\n\n\n

Yalla Solutions LLC focuses on helping startups and service businesses create effective digital marketing strategies, blending creativity with cutting-edge tools like AI to deliver measurable results. Through it, Jenna combines her love of problem-solving with her drive to empower others \u2013 an extension of the values she absorbed growing up.<\/p>\n\n\n\n

But Jenna credits more than her family for her growth. The Butler Entrepreneurship<\/a> ecosystem, and faculty mentorship \u2013 especially from Nick Smarrelli<\/a>, lecturer in entrepreneurship and innovation \u2013 played a pivotal role. \u201cThe program brings students and alumni together in a way that fosters collaboration and growth,\u201d she said. \u201cI wouldn\u2019t be where I am without it. The mentorship, resources, and support are incredible.\u201d<\/p>\n\n\n\n

Looking ahead, Jenna envisions Yalla Solutions LLC growing into the premier fractional marketing firm for service businesses in Indianapolis, with an expanded team and a wider impact on startups navigating the digital landscape. Yet she remains grounded in the principles that brought her this far: risk-taking, hands-on learning, and empowering others.<\/p>\n\n\n\n

For students considering entrepreneurship, Jenna\u2019s advice is simple but powerful: start.<\/p>\n\n\n\n

\u201cPrioritize speed over perfection,\u201d she said. \u201cFigure out what you\u2019re good at, get your hands dirty, and learn by doing. Bet on yourself. You\u2019ll never know what you can accomplish until you try.\u201d<\/p>\n\n\n\n

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Jenna Burd didn\u2019t just grow up around business \u2013 she lived it.<\/p>\n

From her earliest memories, she watched her mother build an advertising agency from scratch while caring for her as a newborn. \u201cI grew up absorbing everything my mom was doing \u2013 her drive, creativity, and resilience,\u201d Jenna recalled. \u201cThat entrepreneurial spirit stuck with me.\u201d<\/p>\n

By the time she was 10, her father had started his own business as well. Watching both parents juggle professional ambition and family life gave Jenna a vision of the kind of future she wanted: one where she could chase her passions, build her own path, and still maintain balance and flexibility. \u201cThey told me entrepreneurship was an option,\u201d she said. \u201cIt\u2019s not something only certain people can do. Why not me?\u201d<\/p>\n","protected":false},"author":2812,"featured_media":599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"coauthors":[38],"class_list":["post-589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-student-stories"],"_links":{"self":[{"href":"https:\/\/blogs.butler.edu\/lacybusiness\/wp-json\/wp\/v2\/posts\/589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.butler.edu\/lacybusiness\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.butler.edu\/lacybusiness\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.butler.edu\/lacybusiness\/wp-json\/wp\/v2\/users\/2812"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.butler.edu\/lacybusiness\/wp-json\/wp\/v2\/comments?post=589"}],"version-history":[{"count":5,"href":"https:\/\/blogs.butler.edu\/lacybusiness\/wp-json\/wp\/v2\/posts\/589\/revisions"}],"predecessor-version":[{"id":686,"href":"https:\/\/blogs.butler.edu\/lacybusiness\/wp-json\/wp\/v2\/posts\/589\/revisions\/686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.butler.edu\/lacybusiness\/wp-json\/wp\/v2\/media\/599"}],"wp:attachment":[{"href":"https:\/\/blogs.butler.edu\/lacybusiness\/wp-json\/wp\/v2\/media?parent=589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.butler.edu\/lacybusiness\/wp-json\/wp\/v2\/categories?post=589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.butler.edu\/lacybusiness\/wp-json\/wp\/v2\/tags?post=589"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.butler.edu\/lacybusiness\/wp-json\/wp\/v2\/coauthors?post=589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}