The last task I was presented with for my ICR final project assigned by the IACA prompted me to create a public service announcement that would focus on the importance of empathy and understanding during the current pandemic. I was also asked to discuss ways in which misinformation relevant to our unique situation can be disputed. Recently, I have seen many public service type announcements that focus in on many different aspects of the pandemic. My goal was to create a short announcement that would encompass several of the main points needed in order to make informed decisions during the difficult time. The outline that I used while creating my public service announcement is included below:
During this unprecedented and uncertain time, we must stay informed on important information shared with us about COVID-19, also known as the coronavirus. We need to be aware of the facts and necessary steps we must take in order to protect our families and those around us.
With the recommendation by President Trump for Americans to shelter in place, we must have empathy given the current global pandemic that we are currently experiencing. Medical professionals are working around the clock to treat patients with the coronavirus, and medical researchers are working hard to test medications, create vaccines, and track data on patient treatments, as well as their outcomes. We must have empathy as we experience this pandemic and do our best to follow the guidelines that are set forth.
Even if you are not worried about your own health and safety, we must realize the impact that this can have on others, if we don’t follow the guidelines put in place. For individual’s with compromised immune systems, the elderly, and young children, the virus can be detrimental to their health. It is therefore important to be considerate of the lives’ around you at all times.
There are many things we need to consider when going out into public. Keep in mind the difference between essential and non-essential needs. When you must go out, please keep a minimum distance of six feet between yourself and those around you. Important items to have with you at all times when you are out in public include: hand sanitizer, disinfecting wipes, a mask, and gloves (if you choose). It is wise to shop early and take advantage of any early shopping hours provided for the elderly or immunocompromised. When returning home with your essential items, it is crucial to take the necessary precautions in order to protect your household. It is recommended by the Centers for Disease Control and Prevention (also known as the CDC) that you wipe down groceries with a disinfectant wipe before using. For those who choose to support local restaurants during this time, it is important to follow the previously recommended guidelines. Medical research has shown that hot meals are less likely to harbor the coronavirus, and experts suggest reheating the food if concerned, as the virus cannot maintain itself in high temperatures. If possible, it is best to take advantage of online shopping and delivery services for essential items.
Given the circumstances, we must realize that we will be exposed to several opposing viewpoints through social media, news outlets, and our friends and family. Keep in mind that some information shared may be deceiving. Following the guidelines from the CDC, as well as from the World Health Organization, is key to staying informed on the facts. Although this is a challenging time for society as a whole, it is important to remember that there are many people who are fighting for their lives, while many of us are still in the comfort of our own homes. Stay safe, stay healthy, stay informed, and most likely follow the guidelines.