Comments Off on Libraries Get More Lab Computers

By Scott Pfitzinger, November 21, 2005 10:13 am

For those of you who have waited for a computer in the libraries
because they were all being used, the solution has arrived: More
Computers.

There are now 6 more lab computers in Irwin Library and 2 more in the
Ruth Lilly Science Library. At Irwin, we have spread them throughout
the building. Here are the locations:

• One more in the Music & Fine Arts Reference area.
• One in the basement by the newspapers.
• One on the second floor in the A-D section.
• One on the second floor in the E-HJ section.
• One on the second floor in the M-N section.
• One on the third floor in the P-PR section.

We hope this better facilitates your computer usage both as individuals and as groups.

Comments Off on Public Phones

By Scott Pfitzinger, November 4, 2005 12:37 pm

Lately there have been some questions about the public pay phones
downstairs in the basement (or “concourse level”, if you prefer). After talking with a few different people, I found out that
there are different ideas of the phones, and that I was totally
clueless about them. So, thanks to Heather, I now have an official
diagnosis of the public phone situation.

The pay phones downstairs don’t work. They haven’t for about a year. I
tried them myself today and all I got was a buzzing sound but no dial
tone. They are supposed to have been removed from their prime real
estate on the walls downstairs, but that major construction project is
still pending.

In contrast to these nonfunctional monoliths of telecommunications,
there is also one “campus phone” downstairs in one of the booths. I
tried it this morning and was able not only to get a dial tone and call
other phones on campus, but pushing 7 first did indeed get me an
external line with which I was able to call someone off campus.

Summary: The payphones don’t work, but the campus phone does, and can even call off campus.

(Sure, I could have said that right at the beginning, but it wouldn’t have been as interesting, would it? have?)

Comments Off on Ford, That’s Incredible! – Reference Question

By Scott Pfitzinger, October 21, 2005 2:02 pm

There have been a couple of reference questions from students looking
for the origin of and information about an old Ford ad that used the
motto: “Ford, That’s Incredible!” Thanks to Renee for finding out the
following information:

This piece of text is from a webpage at
http://www.ciadvertising.org/SA/sprong_03/382J/jenn/innovative%20mind.html. 
It refers to Mary Wells Lawrence of WRG (Wells, Rich, Greene, Inc.).

Mary created another miracle for Ford. The company was suffering due to
high gas prices-people were buying small, foreign cars. The impact of
this was written all over Ford’s corporate office. When Mary visited to
meet with the executives, she noticed that the lights were not fully
turned on; the workers were depressed. She instructed her research team
to find out what people thought about buying a Ford, and found that the
company was still in the mind’s of consumers, they just needed to be
reminded. Mary suggested the tagline “Ford, That’s Incredible!” and a
writer created an anthem based on it. The song invited consumers to
visit Ford plants, to see what the mechanics were up to. It landed WRG
the account, and people came in droves to the Ford factories to see
what they were up to (Lawrence 219). In later ads, WRG used real
mechanics working on cars with the tagline “Quality is Job One.” This
fixed the workers lack luster for their job, as each believed the
tagline that followed images of Ford workers (Lawrence 226).

There is a whole section on Ford’s “Quality Is Job One” campaign on
pages 577-580 of ENCYCLOPEDIA OF MAJOR MARKETING CAMPAIGNS (Ref
HF5837.E53 2000), but we didn’t make the connection last night because
the jingle/ tag line, “Ford, That’s Incredible” doesn’t seem to be
specifically mentioned in that article.  Interesting, Ford fired
Lee Iacoccad he took Ford’s ad agency K&E (Kenyon &
Eckhart)away with him to Chrysler, WRG, who wasn’t under consideration,
flew in cold and made a last minute pitch to Henry Ford and walked away
with the $12 million Ford account (“Wells, Rich, Greene, Inc.” in THE
ADVERTISINF AGE ENCYCLOPEDIA OF ADVERTISING, vol. 3, pp. 1647-1650, Ref
HF 5803. A38 2003 v. 3).  You can find that the jingle was
composed by Steve Karman in 1979.  The WRG agency is most famous
for their Alka-Seltzer ads such as “No Matter What Shape” and “I Can’t
Believe I Ate the Whole Thing”.  There’s a good chabnce that there
is more info in some of the books on advertisinfg and marketing in our
stacks, especially the one from the 80’s like CASES IN ADVERTISING AND
PROMATION MANAGEMENT HF5823.C37 1987, EMPERORS OF ADLAND HF 6182.O6 M56
1958, THE WANT MAKERS HF5821.C557 1989, or you might try HENRY AND
EDSEL: THE CREATION OF THE FORD EMPIRE F655 2003.

Comments Off on Alternative Source for Journals

By Scott Pfitzinger, October 18, 2005 1:45 pm

Did you know that the Butler Libraries have FULL-TEXT ONLINE JOURNALS
available? If you’ve searched our catalog and can’t find it listed, be
sure to check to see if we have it available electronically. From the
library home page, click on “Search for E-Journals.”
The easiest way to search is just type the first couple words of the
journal title and click the “Start Search” button. If we have it
available online, it will be listed, along with the date range that we
have access to. Click the link by Online Holdings to get to the online
version of the journal. You can browse by issue (click on the year) or
“Search Within This Publication” for a keyword or author.