Butler CCOM SPM

Butler CCOM Sports Media (Major)

CCOM’s Circle City Sports Intersection

CCOM’s Circle City Sports Intersection

Indianapolis is known in some circles as “Sportstown, USA.” Butler and CCOM have taken to the spirit of this nickname and here are just a few recent examples on how they are intertwined.

Welcome to Sports Town! visiting the Indiana Fever in August.

New Student Experience 

For the last several years, during orientation and before classes start for the Fall term, Dr. Lee Farquhar and Prof. Nick White have provided a carefully curated experience for students who want to learn about the rich sports ethos of Indianapolis. Dubbed, “Welcome to Sports Town!” students visit the NCAA offices, LIDS offices, kiss the bricks at the Indianapolis Motor Speedway, get VIP tours of Lucas Oil Stadium and Gainbridge Fieldhouse, and more. What a way to start your Butler career!

From left: Kelly Hallinan, Ethan Polak, Lexi Schell, and Grace Harahan.

CCOM and the NFL  

Five students representing every department in CCOM recently worked in or in association with the NFL and its teams (if we missed anyone, PLEASE let us know!):

  • Kelly Hallinan ’21 (Sports Media) covered the Green Bay Packers opening wins over the Detroit Lions in week 1 and the Washington Commanders in week 2 at Lambeau Field for NBC 26 in Green Bay as sports anchor/reporter. 
  • Ethan Polak ’24 (Sports Media; Strategic Communication) worked his first regular season game, vs. the San Francisco 49ers, at Lumen Field as a communications intern with the Seattle Seahawks as part of a full-time internship for the 2025-26 season. 
  • Grace Harahan ’25 (Speech, Language, and Hearing Sciences) started her rookie season as 2025 Ben-Gal cheerleader when the Cincinnati Bengals stunned the Jacksonville Jaguars with a game-winning touchdown with only :18 seconds remaining at Paycor Stadium for their home opener on Sunday. 
  • Lexi Schell ‘ 23 (Speech, Language, and Hearing Sciences) started her third season as an Indianapolis Colts cheerleader, doing her part to activate the fans in Lucas Oil Stadium during the 33-8 season-opening win over the Miami Dolphins and a walk-off 29-28 win in week 2 versus the Denver Broncos.
  • Michael Terzakis ’24 (Sports Media) is now getting paid to watch NFL games. In his seasonal role with the League Office in New York, Michael is a Game Statistics Support Assistant in Information Technology. He uses the NFL GSIS and NFL Vision software to ensure statistical accuracy per NFL league rules, coordinating with in-stadium crews to deliver reliable data to partners and media.

ESPN+  

Thanks to the new Big East media deal, our Butler Sports Live student crews are able to showcase their talents on ESPN+. Under the tutelage of Prof. Nick White, also GM of BSL, students are scheduled to produce more than a dozen Butler athletics events for the media outlet. These include men’s and women’s soccer and women’s basketball and is a great experience and resume boosting opportunity for these talented Sports Media students.

Indianapolis, Sports, and Entertainment. Another stop on the Welcome to Sports Town! experience.

MS in Sports Management  

This Fall, CCOM launched its latest graduate program, a MS in Sports Management. The program has charged out of the starting gate, with 26 students in the inaugural cohort, and an estimated 40+ students expected to join the program this academic year. It’s a terrific experience  in terms of courses and the opportunities it provides to connect with professionals in the industry from Indy and beyond.

Butler Institute for Sports and Entertainment  

Butler’s latest cross-college enterprise, the Butler Institute for Sports and Entertainment (BISE), launched this summer. It already has provided 20 students the experience working at the LIV Golf tournament in nearby Hamilton County, where more than 60,000 people attended, setting a new attendance record for the league’s U.S. events. Read more about BISE’s impact in this AXIOS article.

More recently, just last week more than 20 current students, faculty, and staff teamed up to volunteer at the first ever TEDSports Indianapolis event. With almost 100 students already indicating interest in working with BISE on future events, this Institute is a model for campus-community connection with local sports teams and entertainment venues, Indiana Sports Corp, Downtown Indy, Inc., Visit Indy, and more. 

From left: Owen Priscott, Linda Rheinstein, TEDSports speaker and Founder & CEO of the Space Games Federation, Kaitlyn Buckley, and Max Haley.

So, what does sports buy Butler and CCOM……the answer is it “BISE” us and our students special opportunities and one-of-a-kind experiences from production of live games to large scale events to the thrill of victory. Go Dawgs!

Ascending CCOM Faculty

Ascending CCOM Faculty

Dr. Abbey Levenshus at the 2025 “Welcome Back” CCOM faculty and staff meeting.

The journey to associate professor and professor for higher education faculty can be an arduous one. In most cases it starts with earning a bachelor’s degree, then a master’s degree, and followed by the demanding commitment to a PhD. Then the national search for an assistant professor position to get a foot in the door and begin life as a tenure-track college or university educator. The work is just beginning—and we appreciate the sacrifice and dedication so many of our colleagues have made to pursue these dreams.

The work brings the satisfaction of contributing to something bigger than oneself, especially when helping guide students to find their passion or light bulb moment(s) as they work to understand who they are and what they want to contribute with their future. 

The future for tenure-track faculty members typically boils down to two potential promotions.  After six years as an assistant professor, if you have met expectations in teaching, scholarly production and service, you apply for promotion to associate professor. This stage also is accompanied by tenure. The remaining promotion typically available is that to professor, or as it is sometimes referred to, “full professor.” There is no timeline for this application, and some people choose not to even apply for it. But when an individual achieves this rank, it is an enormous moment in their career, and this spring, CCOM has four faculty members celebrating promotions.

ASSOCIATE PROFESSOR

Dr. Xiaowen Xu presenting research on campus in 2024.

Dr. Xiaowen Xu of the newly renamed Department of Communication and Leadership was awarded tenure and promotion to Associate Professor, effective with the next academic year.  

An excellent instructor in our Strategic Communication major, Dr. Xu calls her approach to teaching “user-friendly” and thrives on providing students both real world examples and opportunities for hands-on learning. She is also a prolific researcher, winning a Scholarship Star this year for her impactful work in strategic communication.

PROFESSOR (“FULL PROFESSOR”)

Dr. Lee Farquhar watching his students present to FOX Sports University.

Dr. Lee Farquhar, the Director of the Pulliam School of Journalism and Creative Media, and expert in the burgeoning field of esports and digital culture, is a tremendous classroom instructor and mentor for our students. He also has served important roles and initiated several cutting edge efforts in the college, including a current team of faculty working on the impact of AI on teaching.  

Dr. Abbey Levenshus, a one-time chair in Strategic Communication and faculty member who exhibits tremendous care for her students, also earned promotion to professor.  Her work on social media management and risk management communication represent important contributions to where communication is today, and her service includes dedication to managing curriculum issues across the university while chairing the Undergraduate Curriculum Committee.  

Dr. Tonya Bergeson after presenting an SLHS student award at the 2024 Senior Dinner.

Dr. Tonya Bergeson, the current chair of the Speech, Language and Hearing Sciences Department, and Fairbanks Chair, earned promotion to professor. In addition to being known as a phenomenal mentor to students, she also is passionate about research initiatives with her students, including travel to conferences to present their work. Her research focuses on early auditory and linguistic development of infants with and without hearing loss, music perception and production, and audiovisual speech perception and language skills.  

These four faculty members illustrate what is so amazing about our instructors at Butler and in CCOM: they are exemplary teachers, producing high-quality scholarship, while also contributing to the culture of the college and university. 

We are lucky to have them, and cannot wait to see what they do next. Join me in congratulating Dr. Xu, Dr. Farquhar, Dr. Levenshus, and Dr. Bergeson on achieving these career milestones!

Butler Bound(less Opportunity)

Butler Bound(less Opportunity)

Proud parents utilizing a photo booth area in Fairbanks during the Butler Bound open house.

Butler and CCOM just wrapped of another successful Day of Giving—thanks to many of you who are reading this. In Fairbanks Center we made an event within the event as engaged members of our college put in some extra effort, and wonderful creativity, to celebrate our students and inspire a generous mood. I’ll likely touch on the CCOM Carnival at Day of Giving in a coming post, but the future is now for younger students readying for their jump to higher ed.

High school seniors across the country are entering the peak of college decision season—likely somewhere between the most stressful and simultaneously exciting moments in their lives. They’ll work with their parents, guardians, guidance counselors, and others to choose where to spend the next four years immersed in the investment of their future and their evolution as friends, citizens, and leaders. Their burgeoning horizon offers positivity and life lessons during the formative years of college—evolving or learning about the passions and interests that will help define who they are. 

As the room was filling, shortly before the official Butler Bound program kicked-off.

In February the College of Communication hosted nearly 70 high school seniors who have been accepted to Butler University this fall with intent to major in one of our excellent programs. This event, more commonly referred to as “Butler Bound,” provides high school students a chance to learn more about us, meet potential future classmates, and imagine themselves in Midtown Indy as Bulldogs. Our CCOM specific program typically includes an informative session on our majors, internship program, and study abroad opportunities. Authentic stories are shared through a variety of voices as a panel of current students and another with alumni from our majors define how “The Butler Way,” set them up for success, fulfillment, and happiness. These tried and true elements remain terrific, but we are always thinking about how to innovate and improve, so this year we made a few tweaks.

The information sessions and the panels planted their foundational roots in our narrative, but we also wanted to have some fun—it’s in the CCOM DNA. One of our very own interns, junior Blake Richmond ’26, spearheaded a unique twist on the recruitment event by designing an interactive game show to perk everyone up after lunch. Corey McPherrin ‘77, alumnus and former nightly news anchor in Chicago, played the role of host—and boy did he have a good time with that task!

Scenes from the trivia segment (left) and cup stacking challenge (right).

Visiting students were offered the opportunity to opt-in to being a contestant (remember, as noted above, this could already be a stressful time, and we recognize that) that put their names into a random drawing—think The Price is Right, and McPherrin indeed told each of the 10 to “come on down, you’re the next contestant on the inaugural CCOM-petition!”

Both teams were anchored by a faculty captain, Prof. Mary Gospel of Speech, Language, and Hearing Sciences orProf. Amanda Stevenson-Holmes. Their competitive spirit brought energy and fun as they welcomed their new teammates to the stage.

Segment one was a trivia competition (think Family Feud one-to-one, head-to-head) produced from information they learned throughout the day’s programming. Segment two offered a two-part physical challenge. Team Mary vs. Team Amanda, with five brave prospective students on each side, in the cup-stacking AND the Marshmallow Challenge, simultaneously.  

Team Amanda working feverishly on their Marshmallow Challenge structure.

If you’re not familiar with the Marshmallow Challenge, participants work together in a timed-situation to see who can get one full-sized marshmallow to a higher structural point using only marshmallows and dry spaghetti. Suffice it to say, folks had a lot of fun, numerous laughs, and truly got a feel for what we are about in CCOM and at Butler. It was teamwork, creativity, focus, support from faculty, “infotainment,” and a memorable visit. The best part was this all happened thanks to the ingenuity of one of our own students!

Bringing the day to a close—or at least some parting words before faculty and current students shone during a low-pressure open house in our beloved Fairbanks Center—I shared with the prospective students my thoughts on how to navigate the difficult task of choosing a college. I told them whenever they visit a school they are considering to elevate their future, take 10 minutes at the end of the day, before they leave campus, find a quiet place away from their parents, and briefly shut their eyes. If they can see themselves at that school, thriving, smiling, and enjoying it, then that’s where they should go.

From left: Ross Hollebon, marketing and recruitment manager for CCOM, Blake Richmond ’26, and Corey McPherrin ’77.

On the front of Dugan Hall there is a banner that reads “We are changing what it means to be a university.” In CCOM, we are changing what it means to consider what university you want to attend, too.

Butler Sports Live – Beyond the Final Whistle

Butler Sports Live – Beyond the Final Whistle

Fall is the best season, with the colorful array of leaves on the trees, or crunching underfoot during a cool walk across campus. There is energy and excitement and a little urgency due to mid-term exams and knowing it kicks off the final stretch of the semester. And, of course, Halloween, with the creative outlets of costumes, pumpkin carving, and seeing decorated houses. And then there is sports.

For sports fans, there is the return of three major things:  The Fall Classic (World Series, for the non-baseball initiated), the National Football League, and the Saturday favorite, college football. Chances are, you have taken these in once or twice, or been around someone who watches one or all of these sports with a cult-like passion. Most people don’t get to see every game in person, and instead watch them with friends around the television, with nary a notice as to the complexities that go into pulling off a seamless viewing experience.  

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CCOM Student Post: Paris is great, but you have to get through Indy first

CCOM Student Post: Paris is great, but you have to get through Indy first

With CCOM Dean, Joe Valenzano, enjoying a well-earned European family vacation we are thrilled to have rising senior Sarah Hohman ‘25 contribute the first student guest post to CCOM Pawprints.


Oui oui! The U.S Olympic Swimming Trials are taking place in Indianapolis this week and the city is embracing its hosting duties—complete with a smaller replica of the Eiffel Tower on Georgia Street. Butler students are playing a role as Professor Bob Shultz gathered a group of student volunteers to help the Indiana Sports Corp produce their latest ground-breaking event.

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‘Dawgs experience BIG EAST in the Big Apple

‘Dawgs experience BIG EAST in the Big Apple

What do a former dairy processing plant, The Drew Barrymore Show, and Butler basketball legend Shelvin Mack have in common? You’re about to find out as it relates to 12 current sports media majors embarking on New York City during our recent spring break trip.

Gary Beaulieu, senior director of Butler’s Career and Professional Success (CaPS) office, joined me in hosting the dozen CCOM students as part of a co-sponsored experiential learning opportunity provided by a partnership between our offices. 

The City that Never Sleeps welcomed us to where the Big East Conference and Butler alumni intersect during the opening days of the men’s basketball tournament. The festivities tipped-off on Wednesday afternoon and served as an invaluable whirlwind of activity and opportunity for our students. 

A pre-game gathering of approximately 75 alumni and friends at Mustang Harry’s, on Manhattan’s West Side, allowed current students to interact with former students, and current professionals, in the Tri-State area. Then it was time to head next door to Madison Square Garden to watch the Bulldogs Big East tournament game. The result on the court wasn’t what we hoped for but it was still a great experience, especially as some of our students had never been in “The World’s Most Famous Arena.” But the most-impactful slam dunks, in my opinion, occurred the next day.

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Thankful As We Move Forward

Thankful As We Move Forward

Descriptions of Thanksgiving can offer many Hallmark-esque ways to define it—too often trite and fleeting. When I say Thanksgiving for me brings grace and gratitude to the forefront, I mean it on a deeply personal level.

Two years ago, my younger brother, Michael, lost his fight with addiction on Thanksgiving eve.  For the rest of my life I will never forget how I spent that holiday. Nor will I forget how from the seeds of grief we can experience and truly treasure the fruits of that grace and gratitude. Through my brother’s struggles and the heartbreaking nature of learning of his passing, my reflections on Thanksgiving help ground me in appreciation for the time we have with each other and the things we can accomplish and experience with the time we are given.

Like favorite plates at the family table during the holidays, here I’m going to share individual items that I’m able to reflect upon and cherish as I give thanks for the love, opportunities, and ever-expanding communities in my life. 

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