Creativity and nimbleness are hallmarks at Butler and especially within the College of Communication. Utilizing his skills at activating ideas, Professor Bob Schultz, known affectionately as PBS by many of his students, is a leader in many of the recent unique experiential opportunities of note (including NBA All-Star Weekend and Taylor Swift Street Teams with Visit Indy). But Spring Break 2025, and his STR 426 course: Tourism and Hospitality Communication and Cultural Immersion, elevated Bob to “Captain” for 12 days during a Mediterranean Cruise with 23 students.
One of these students was Madison Masek ’25 who will be graduating with a degree in strategic communication in May. Similar to when I’m hosting a tour with perspective students and their parents/guardians, there are times I’m thrilled to let the authenticity of a current student’s voice and experience sweep the audience off their feet—and here I’m doing that with part of Madison’s LinkedIn post about our excursion (please read her entire post too).
“Dress up” night on the cruise for dinner.
“I want to take a moment to reflect on the incredible opportunity I had studying abroad with the Butler University College of Communication!” wrote Madison. “Over ten days, 22 Butler students and I traveled the Mediterranean coasts of Barcelona, Marseille, Genoa, Naples (Pompeii), Palermo, and Tunisia. We explored the tourism and hospitality industries while immersing ourselves in six different cultures.
One of the most eye-opening aspects of the course was analyzing modes of transportation in tourism. From international flights to public transit and a cruise ship, we explored how each method shapes the traveler experience and plays a role in destination marketing. Beyond transportation, we examined tourism industries through the lens of public relations, advertising, destination promotion, sustainability, and consumer relations.”
Class in the streets of Palermo.
There was analyzing and navigating—be it weather, transportation, remembering what floor on the MSC Fantasia cruise ship everyone was meeting on for our evening pre-dinner class discussion, or if WhatsApp or texting was the most efficient way to communicate with the group at any given moment.
The students learned. Bob, his wife Diane, and I learned. All from each other, constantly. The entire group bonded as we overcame obstacles, lifted one another, and port-by-port, celebrated a once in a lifetime journey together. This was something of a going away present for the seniors, while at the same time providing the highest of bars for the first-year students. But it’s safe to say everyone had fun.
Bulldogs at the playground in Barcelona – per my request.
I have the pleasure of working with Butler students in some capacity almost every single day, and consider myself fortunate for that. But this trip was so much more. As an extended family unit over multiple days I saw even more examples of why these young adults are the leaders, dreamers, doers, and critical thinkers of today and the future.
I owe a “thank you” to Captain PBS, CCOM Dean Joe Valenzano, the Study Abroad office at Butler for allowing me to be part of this trip. More importantly, I owe a HUGE debt of gratitude to each of the amazing 23 students who let me be a small part of their experience and who shared their enthusiasm for life, travel, and meaningful friendship.
Ross Hollebon – Marketing & Recruitment Manager, CCOM
Casa Batlló by Gaudi in Barcelona—just because.
Happy Holidays (You’re Never “Home Alone” in CCOM)!
The email showed up in my inbox in mid-November, innocuously beginning with, “We have an idea for a Christmas season video…..”
The quick follow-up in early December included a unique request: “If you have a black sock hat and an overcoat of sorts to bring on Friday that would be great. Let me know if you don’t have either of those and we will track them down for you to wear.”
Little did I know how creative the CCOM content interns Ross Hollebon brought together are or how on the nose they would be with the role in which they cast me.
The holiday season, complete with some of our favorite foods and most cherished people, is upon us. It is a time of year when we not only create special memories with loved ones and friends, but many of us also provide to others. Whether that is volunteering at a food kitchen, donating warm clothes, or pledging money to a worthy cause, it makes memory-making possible. We are fortunate that many of you do the same to support The Butler Way and our various avenues of reinforcing a valuable education steeped in experiential learning.
All of CCOM, but especially our engaged faculty, are thankful for the generous support of our alumni, friends, and community because you have helped make so much more possible for the student experience with your generosity to a number of activities and funds.
The CCOM Class of 2028 on Academic Day (Monday, Aug. 26, 2024).
New York City in the summer would get HOT. My father said his favorite way to cool down was running through open fire hydrants. The start of a new academic year always reminds me of this as the university welcomes new students to Bulldog Nation. I mean, they are drinking from the proverbial fire hydrant or hose.
“New-ness” is everywhere in this next stage of their adventures. There are so many opportunities to pursue, and endless choices about joining this activity or that club. But orientation and “Welcome Week” are honestly a joyful time of the academic year for returning students and faculty alike, and especially for the incoming Class of 2028.
May represents graduation and the celebration of hard work by students and faculty within the world of higher education. May goes even further for our stellar Speech, Language, and Hearing Sciences (SLHS) majors, and annually carries special messages and recognition into June.
Every year the American Speech–Language–Hearing Association (ASHA) celebrates their important work with National Speech Language Hearing Month in May, and continues the focus with Aphasia Awareness Month in June. This is a great opportunity to highlight the important contributions our SLHS students and faculty make to the Butler CCOM culture. What they accomplish also hits close to home for me.
Dr. Mary Gospel receiving the CCOM Faculty All-Star Award from Provost Brooke Barnett and CCOM Dean Joe Valenzano during halftime of men’s basketball game on Nov. 10, 2023.…
From popular music to the top sports plays of any given day or season, Top 10 lists are synonymous with excellence. I witnessed accolades worthy of applause during my first full school year at Butler University as Dean of the College of Communication. There was a whirlwind of excitement, accomplishment, partnership, growing pains, and most importantly learning experiences and enhanced relationships for students, faculty, alumni, staff, and the entire Butler community.
These 10 highlights from the 2023-2024 school year are not in any order of significance but are impactful in my eyes. I’d love to hear about your favorite memories and experiences that didn’t make my list (I know there will be some that I curse myself about not including) but here we go. So imagine your favorite voice actor, as you see the transition frame with a huge one and zero on it. I’ve got the voice of Amy Dichter ‘98 in my head starting us off with an energetic and powerful, “NUMBER 10!” vocalization.
Spring Break is a cherished time in the academic calendar. It represents an opportunity to step back, recharge, rest, and even have fun away from campus before the final sprint to the end of another successful academic year.
Whether traveling, visiting family, or catching up on final projects or grading (and/or sleep), it’s a well-earned moment for the CCOM community at Butler. It’s also another opportunity to reflect on what we’ve accomplished so far in 2024.
Fairbanks has been buzzing all semester, before this quiet week of respite. So, I’m taking this time to provide a recap of some of the highlights. Away we go!
New can be exciting, and, if we’re fortunate, it lights a passion while inspiring our vision. Excitement greets me still every single day after completing my first year at Butler with CCOM. The Fall 2023 semester was successful in myriad ways and I was able to reflect on all of our accomplishments during winter break.
During the down time my family headed to warmer weather—visiting the magical place “Where Dreams Come True,” for the first time with my 9-year-old son, Connor. Something new, and at first intimidating, for him was encountering a full-sized roller coaster.
We boarded the Big Thunder Mountain Railroad Coaster and three minutes of twists, turns, and constant screaming later, we pulled into the exit and he was THRILLED. The positive new experience inspired him to try more roller coasters. A new year can also inspire us to do new things. It’s why now, as 2024 is just in its infancy, I am inspired by and excited for all the things ahead of us.
REASONS TO BE EXCITED IN ‘24
Morgan Snyder ’07, Sr. Director of Public Relations at Visit Indy and a CCOM Dean’s Advisory Board member, recently wrote 24 REASONS 2024 IS A BLOCKBUSTER YEAR FOR INDIANAPOLIS. It is a terrific piece highlighting tentpole events like hosting the NBA All Star Game, the Solar Eclipse in April, renovation at the Madam Walker Legacy Center, and much more.
The winter holiday season, for many, is a time of joy, celebration, family, and friends. On a college campus, this aura kicks into full swing upon the return from the Thanksgiving holiday. It’s hectic but full of positive energy, engagement, and a rewarding, sometimes exhausting, sense of accomplishment. This holiday season in CCOM provided numerous reasons for cheer, provided gifts full of meaning and recognition,and has inspired our college resolutions for the coming year.
A good friend of mine used to call exams, “celebrations of knowledge.” Whether it’s final exams, final projects, or final papers, it is something to acknowledge with a smile—for our hard working faculty, who have to grade each assignment on a tight deadline, as much as the students who have to perform the work. A small group of these students, after getting everything graded, finished their current course of studies.
Descriptions of Thanksgiving can offer many Hallmark-esque ways to define it—too often trite and fleeting. When I say Thanksgiving for me brings grace and gratitude to the forefront, I mean it on a deeply personal level.
Two years ago, my younger brother, Michael, lost his fight with addiction on Thanksgiving eve. For the rest of my life I will never forget how I spent that holiday. Nor will I forget how from the seeds of grief we can experience and truly treasure the fruits of that grace and gratitude. Through my brother’s struggles and the heartbreaking nature of learning of his passing, my reflections on Thanksgiving help ground me in appreciation for the time we have with each other and the things we can accomplish and experience with the time we are given.
Like favorite plates at the family table during the holidays, here I’m going to share individual items that I’m able to reflect upon and cherish as I give thanks for the love, opportunities, and ever-expanding communities in my life.
