Healthy Horizons

Marketing Plan

Product

  • Pharmacist run wellness clinic with employees of Butler University as patients.
  • Practice model that helps with cost avoidance of long term health complications of chronic diseases.
  • Pharmacists are able to not only educate on disease states, but also on medications and medication use to positively affect health outcomes.

Price

  • This is a complementary service for all employees and their dependents
  • Participants may receive up to $150 by completing their designated track

Place

  • The clinic is conveniently located on Butler’s Campus in the College of Pharmacy and Health Sciences building

Promotion

  • New Employees will receive information about the Healthy Horizons program during orientation
  • Healthy Horizons will present, when possible, at departmental meetings
  • A newsletter including activities sponsored by Healthy Horizons will be sent out quarterly

People

  • Staff will include board certified pharmacists who will coordinate with other health advocates to provide opportunities to improve the health of participants

Packaging

  • Professional website hosted through Butler explaining all services provided by Healthy Horizons 
  • Promotional flyer of opportunities and tracks for employees (Promotional Flyer)(Track Promotion)

Process

  • Employee interactions will be tracked within Healthy Horizons’ system 
  • Completion of track requirements will be documented and reported out as necessary