Marketing Plan

Product

  • Intensive insulin clinic focused on insulin pumps, U-500 insulin, and continuous blood glucose monitoring (CBGM)
  • Highly trained and experienced endocrine pharmacist
  • Improved outcomes for complex diabetic patients utilizing insulin

Price

  • Cost is similar to other incident-to ambulatory care pricing with the exception of continuous blood glucose monitoring
  • Community Health Network has an established medication assistance team that can assist patients with medication expenses as needed

Place

  • The clinic is located at a Community Health Network endocrinology physician-based office on the north side of Indianapolis
  • The clinic operates during the endocrinology office’s normal hours
  • The clinic’s hours are flexible based on day of the week to better fit patient schedules

Promotion

  • Advertising efforts will be focused on physicians, specifically endocrinologists
  • Community Health Network email listserv can be utilized to promote results of this service in addition to word of mouth
  • Pharmacist will establish a reputation as an expert in complex insulin management and build a professional relationship with endocrinologists
  • As more patients are successful in this clinic, physician referrals should increase
  • Hour-long patient appointments will allow for improved pharmacist-patient relationships as well as improved patient outcomes

People

  • Clinic services provided by highly trained endocrine pharmacist with at least an Ambulatory Care PGY2 and certified as CDE (Certified Diabetes Educator) and BC-ADM (Board Certified-Advanced Diabetes Management) within first two years of hire

Packaging

  • Patient education material regarding U-500 insulin, insulin pumps, CBGM, and diabetes disease state management per the American Diabetes Association will be in patient-friendly terminology, concise, and informative

Process

  • Pharmacist interventions regarding insulin, insulin pumps, and CBGM dictated by required addendum to Community Health Network’s current Collaborative Practice Agreement for treatment of diabetes
  • All visit documentation and progress note will be made in the electronic medical record for review by the clinic’s endocrinologists 72 hours following completed visits