Finding Industry Information
To find basic industry information about the industry in which your company operates in please follow these steps:
- Go to our subject-based
list: http://www.butler.edu/library/index.aspx?pg=287 - Click on “business”
- Review the “info.
icons”because the business-related ones are “value
Economic Environment, Industry/Competitive
added.” Pay particular attention to
what areas of the business environment each database deals with. For
example, Business Source Complete can be used to gather information for
the following business environments:
Environment, Market Customer Analysis, & Global Environment.
Two
databases with industry information are Business Source
Complete and Market Insight.
Using
Microsoft as an example…
Business Source Complete:
- Type “Microsoft” (or your company’s name) in the find
window - Click on the blue “Industry
Profile” link - You should see several reports
Market Insight:
- Click on the “Company” tab
- Click “lookup”
- Type “Microsoft” (or the name of your company) in the “Name”
window and click search - Select Microsoft in the list
and click on the Go! button. - Close the search box by
clicking on the X. At this point the
interface should have changed to “Microsoft” (upper left corner) - Under “Related Links” click on “Systems
Software” (will be different for each company) - Top middle of screen should say
“Industry Research” which indicates you are in the Industry Portion of
this database - Look for bottom left under “S&P
Industry Surveys” and you will see a report titled “Computers: Software”
in .pdf format. (not all companies will have an industry report; usually
90% do) - Clicking on the report will
open it at which point students can print, save, or e-mail.
Business
Source has shorter reports while Market Insight’s are more thorough. Please review both if they are available.
Questions? Contact one of the business liaisons or the Reference Department.
Thanks,
-Brad
Themocracy