Marketing Plan

Marketing 

  • Product
    • Pharmacist run hepatitis C clinic with patients referred from providers seeing patients in the Eskenazi Gastroenterology/Hepatology Clinic beginning July 2017
    • Practice model that can positively influence hepatitis C outcomes, patient and provider satisfaction.
    • Pharmacists are uniquely qualified to educate patients on their disease state and medications as well as optimizing therapy clinically and economically.
  • Price
    • Cost avoidance/revenue on adjusted medications or improvement in care
    • Increase in amount of patients seen by existing HCV providers to increase clinic income
  • Place
    • Outpatient care center within Eskenazi Gastroenterology/Hepatology Clinic easily accessible to clinic patients
    • Individual patient rooms as well as team rooms with designated time for computer and office access
  • Promotion
    • Current part time pharmacist in Gastroenterology/Hepatology Clinic has generated positive promotion and physician champion to support hepatitis C clinic
    • Meeting with GI clinic staff to educate about pharmacist services and availability
    • Distribute handouts on Indiana Medicaid preferred medications to clinic staff (1)

 

  • People
    • Our staff: one pharmacist with internal medicine and/or ambulatory care experience, current administrative staff for clinic (i.e., prior authorization technician, scheduling), utilization of pharmacy students on rotations
  • Packaging
    • Patients will be referred to the clinic via an online referral form through Epic after being seen by a provider in the Gastroenterology/Hepatology Clinic
    • Material for patient education will be clear and concise.
  • Process
    • Documentation will be contained in patient’s EMR for all Eskenazi network professionals to access
    • Patient outcomes will be tracked based on vaccination status, time to treat, viral load, patient satisfaction/QOL, patient compliance, hospital admissions

Flyer

                                                                                                                                                (2)

  1. Indiana Medicaid HCV preferred medications. Graphic provided by Todd Walroth, PharmD, and was originally created by Elizabeth Gill, PharmD in September 2016 to better organize the possible drug regimens for hepatitis C patients (T Walroth, oral communication, February 8, 2017).
  2. Viral hepatitis-Hepatitis C information. Centers for disease control and prevention (CDC) website. https://www.cdc.gov/hepatitis/hcv/hcvfaq.htm. January 27, 2017. Accessed February 11, 2017.